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Services

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Root Touch Up at Alaina & Company in roseville, CA

Root Touch Up

Covers regrowth and maintains your base color. Ideal for grey coverage or keeping your color fresh between larger services. *Best booked every 4–8 weeks *Includes wash, blow-dry, & styling.

Price: $120+Duration: 120 min
Gloss / Toner at Alaina & Company in roseville, CA

Gloss / Toner

Refresh and refine your color with a customized gloss or toner. This service enhances shine, adjusts tone, and helps neutralize unwanted warmth or brassiness while leaving the hair soft and shiny. Ideal for maintaining blondes, brunettes, and dimensional color between larger color services. *Includes shampoo, blow-dry, & style.

Price: $85+Duration: 60 min
Haircut at Alaina & Company in roseville, CA

Haircut

Custom haircut designed for your hair type and style goals. Perfect for maintaining shape, removing weight, or refreshing your overall look. Includes shampoo, blow-dry, & style.

Price: $75+Duration: 60 min
Blowout at Alaina & Company in roseville, CA

Blowout

Treat yourself to a luxurious shampoo and customized blow-dry & style designed to enhance shine, volume, and movement. Perfect for special occasions or whenever you want your hair looking its best.

Price: $65Duration: 45 min
Mini Highlight at Alaina & Company in roseville, CA

Mini Highlight

A maintenance blonding service that enhances brightness exactly where it’s needed. Ideal for preserving a seamless, lived-in blonde between full sessions, money piece, or single accents.

Price: $165+Duration: 105 min
Partial Highlight at Alaina & Company in roseville, CA

Partial Highlight

Highlights placed through the crown and face frame to refresh brightness and maintain your blonde between full highlight appointments. Includes toner, blow-dry, & style

Price: $200+Duration: 150 min
Full Highlight at Alaina & Company in roseville, CA

Full Highlight

Highlights applied throughout the entire head to create a brighter, dimensional result. Perfect for guests looking for a full blonde refresh, significant lightening, or starting a new highlight pattern. Includes toner, wash, blow-dry, & styling.

Price: $245+Duration: 195 min
Signature Custom Color at Alaina & Company in roseville, CA

Signature Custom Color

A fully customized color service tailored to your hair goals. Perfect for lived-in blondes, dimensional brunettes, and seamless transformations. Includes techniques like root melts, lowlights, and glossing for a soft, natural grow-out. *Includes wash, blow-dry, & style. *Final pricing may vary based on hair length, density, and color history

Price: $300+Duration: 180 min
Signature All Over Color at Alaina & Company in roseville, CA

Signature All Over Color

A single, solid color applied from roots to ends for a rich, even result. Perfect for refreshing brunettes, enhancing natural tones, or deepening your overall color with shine and dimension. ✨ Ideal for: • Brunettes / darker tones • Subtle transformations • Low-maintenance color

Price: $200+Duration: 110 min
Creative Accent at Alaina & Company in roseville, CA

Creative Accent

A custom pop of vivid or fashion color placed with intention. Whether it’s a bold money piece, peekaboo panel, or face-framing detail; A perfect way to experiment with creative color without a full transformation.

Price: $200+Duration: 150 min
Creative Color Transform at Alaina & Company in roseville, CA

Creative Color Transform

$50.00 deposit required for new clients

A high-impact, multi-step transformation for bold, vivid, or fashion colors. This service may include lightening, color correction, and custom color placement. ✨ Designed for clients ready for statement hair. ⚠️ Consultation required before booking

Price: $450+Duration: 240 min
New Client Consultation at Alaina & Company in roseville, CA

New Client Consultation

A personalized consultation designed to map out your ideal hair transformation. We’ll assess your current hair, discuss your goals, and create a customized plan including timing, maintenance, and overall investment. This is recommended for major transformations, vivid color, or corrective work. *Vivid transformations require a consultation prior to booking. *Consultation fee will be applied toward your future service.

Price: $15Duration: 30 min
Add On Treatment at Alaina & Company in roseville, CA

Add On Treatment

Experience a personalized add-on treatment that elevates your color service, adding a touch of luxury for a flawless and polished final look. Option of bond repair, hydrating, or voluminous treatment.

Price: $20Duration: 10 min
Tinsel at Alaina & Company in roseville, CA

Tinsel

$5 per bead of tinsel (2-4 beads is average, depending on hair density + desired result)

Price: $5+Duration: 10 min
Adjustment at Alaina & Company in roseville, CA

Adjustment

Price: $0Duration: 45 min
  • •

    ROOT TOUCH UP

  • •

    GLOSS / TONER

  • •

    HAIRCUT

  • •

    BLOWOUT

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    MINI HIGHLIGHT

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    PARTIAL HIGHLIGHT

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    FULL HIGHLIGHT

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    SIGNATURE CUSTOM COLOR

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    SIGNATURE ALL OVER COLOR

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    CREATIVE ACCENT

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    CREATIVE COLOR TRANSFORM

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    NEW CLIENT CONSULTATION

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    ADD ON TREATMENT

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    TINSEL

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    ADJUSTMENT